If I needed a surgical procedure, who would I want to do it? More specifically, if I did not know a really good surgeon specialist, where would I turn to find one? Would I go to the phonebook or online? maybe, …but probably not. It’s too important of a decision. I would want the best insight possible for such an important decision. Who better to ask than a professional in that business? I would ask my family doctor who he/she would go to for the procedure of he/she needed it.
At the end of the day, that speaks volumes, doesn’t it? Doctors know the competence of other doctors in the business. If the surgeon is good enough for my own family doctor to choose if it were him/her needing that procedure, chances are that surgeon is good. That just makes sense.
On those same lines, if I was a seller, and I was considering my marketing options to sell the largest investment I own, I would want to hear what others in the real estate business have to say. If you ask the founder of forsalebyowner.com who he would use to sell his own house, apparently he would recommend using a real estate broker.